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The Innocent Pack Blog

The Innocent Pet opens its factory doors with a "virtual reality" video tour

Posted by Charlotte Wright on

You may have recently noticed that we have launched a novel 360-degree immersive video tour of our Yorkshire factory.

The video, presented by our lovely company founder Chloe Heaton, offers an in-depth tour of our purpose-built factory at Thorp Arch, Wetherby, to explain the production process behind our luxury treats for pets.

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World Blood Donor Day - an interview with a doggy blood donor!

Posted by Charlotte Wright on

Just like humans, dogs sometimes need to be treated for illnesses and injuries.

Launched in 2007, Pet Blood Bank UK is the only charity that provides a canine blood bank service for all veterinary practitioners across the UK.

We were able to speak to superstar doggy blood donor Amy the Greyhound (and her pawrents, Emily and Robert) about Amy's selfless donations.

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Celebrating The Innocent Hound's 6th Birthday

Posted by Charlotte Wright on

On May 25th, The Innocent Hound is celebrating its 6th birthday!

We have looked back to see what we have achieved over the last year.

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Simple measures to help avoid pet obesity

Posted by Charlotte Wright on

With pet obesity being one of the most talked about topics in the pet food industry, many dog owners are looking for ways to help maintain a healthy weight for their dog. The main contributing factors to this epidemic are put simply, too many calories going in, and not enough exercise to burn them off. Here are some top tips on how to keep your hounds in shape. Use scales to weigh food at mealtimes It is easy to overestimate the amount of food your dog should be fed when you use a scoop, or even free-pour. Doing this on...

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What makes air-dried dog food better?

Posted by Charlotte Wright on

Drying food is one of the oldest and simplest methods of preservation. Read more about just what air-drying is, and what it means for your pet's food.

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