Innocent by name, Innocent by nature
We are a family owned business based in our human-grade factory in Yorkshire. Our aim is to produce luxury treats that are nutritious, healthy, and made with good quality, carefully sourced British ingredients. Our products are grain free and hypoallergenic, and many are single protein making them ideal for pets who struggle with intolerances.
All our treats are handmade and then gently air-dried to perfection – a slow process that takes up to 7 days, but a process that retains flavour and nutrients. We operate to the highest standards and are proud to have achieved SALSA accreditation.
With pets’ well-being at the heart of what we do, our dedicated team makes the highest quality treats that pets simply adore.
You can read more about our Innocent promise here.
Our story begins with four legs...Bongo is our beloved lurcher and the inspiration behind our business.
Family is our core value; just as we do for our kids, we like to show love for our pets. We like to spoil them with treats but in a way that is responsible, healthy and delicious.
In 2013 we started The Innocent Hound and began making high quality dog treats based on our desires. We wanted locally sourced, sustainable, quality meat where animal welfare is a priority.
Fast forward to today and we find ourselves in a larger factory in Yorkshire where we are surrounded by an incredible team of people! We have now adapted our name to The Innocent Pet, as our range of products has grown to include luxury treats for dogs, cats, rabbits and guinea pigs.
Now for Bongo and Mash, their tale ends with the most important roles of all: Head of Product Testing in their very own sausage factory!
We hope that your pets enjoy these treats as much as ours do!
Chloe & Justin