The Innocent Pet Care Company Limited (“we”) ("us"), ("TIPCC") are committed to protecting and respecting your privacy. This Policy (together with any documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.theinnocentpet.co.uk or www.theinnocentpet.com (together “our site”) you are accepting and consenting to the practices described in this Policy.
For the purpose of the data protection laws the data controller is The Innocent Pet Care Company Limited (registered in England and Wales with company number 8727616) with its registered office at Wetherby House, 7 Market Place, Wetherby, LS23 6LG.
Are you aged 16 or under?
If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to our site. Users without this consent are not allowed to provide us with personal information.
Are you a sole trader / partnership or an individual communicating with us from a business?
Information we may collect from you
We may collect and process the following data about you:
Information you give us: you may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you place an order on our site, meet us at an event, or enter a competition or promotion. The information you give us may include your name, address, contact information, payment details and details about your pet(s).
Information we collect about you: with regard to each of your visits to our site we may automatically collect:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources: we work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers) and may receive information about you from them.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.
We use the following cookies:
Strictly necessary cookies: these are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site or use a shopping basket.
Analytical/performance cookies: these allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies: these are used to recognise you when you return to our site. This enables us to personalise our content for you and remember any preferences (for example, your choice of language or region).
Uses made of the information
We use information held about you in the following ways:
Information you give to us: we will use this information:
- to provide customer support e.g. responding to your enquiries;
- to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, goods and services that you request from us;
- to process job applications;
- for internal record keeping;
- to improve our goods and services;
- to create a pet profile;
- to customise our site according to your interests;
- to provide you with information about other goods and services we offer that are similar to those that you have already purchased or other goods or services we feel may be of interest to you where you have consented (in accordance with the "Consent" section below ("Using your information in accordance with data protection laws"), including in each case competitions or promotions);
- to send you a welcome email, to verify your account when you register with the site or sign-up at one of our events and other emails for the purposes of providing any services or products to you, including in relation to account management or system maintenance;
- to notify you about changes to our goods or services;
- to ensure that content from our site is presented in the most effective manner for you and for your computer; and
- to build a profile of you so we can get to know you better. If you do not want us to do this, you can ask us to stop by contacting email@example.com.
Please note we will not use any financial or credit card information for any purpose other than to discharge our legal / regulatory duties and to process payments made by you for our products and services or due to you by agreement (e.g. refunds).
Information we collect about you: we will use this information:
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to carry out appropriate and necessary investigations and discharge our legal and regulatory obligations and duties, including to comply with anti-fraud and anti-money laundering requirements, and (where applicable) to safeguard our staff and other customers/ users in respect of unlawful, disruptive or objectionable behaviour on our site;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- build a profile of you (and your pet(s)), your preferences and your habits;
- to allow you to participate in interactive features of our site, when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- in accordance with the "Consent" section below ("Using your information in accordance with data protection laws") to deliver (whether directly or indirectly via third parties) effective and personalised marketing material and content of TIPCC and to assist us in the improvement and optimisation of advertising, marketing material and content, our services and the sites; and
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
Information we receive from other sources: we may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
Using your information in accordance with data protection laws
Compliance with legal obligations: As an entity established under the laws of England and Wales, TIPCC is obliged to comply with UK laws and guidance provided by UK regulatory bodies. In particular, we will need to process your personal information to verify your identity, your source of funds for anti-money laundering and fraud purposes, and to establish whether you have been barred from using our site due to objectionable behaviour. You will not be able to object to processing or ask for the deletion of your personal information insofar as it falls under this category.
Necessary for the entry into / performance of a contract: When you enter into a transaction with us, a contract between you and us will have been entered into. In order for us to fulfil our obligations under that contract (e.g. to allow you to purchase goods from us), we will need to collect and process your personal information. Failure to provide the requisite personal information on sign-up and financial information on entering into the transaction or objecting to this type of processing / exercising your deletion rights will unfortunately mean we cannot provide our goods / services to you.
Consent: We may send you marketing messages by email and targeted ads about us and our goods, services and events where you have not unsubscribed and where you have bought goods or other services from us. We provide easy ways to stop our marketing, and you can opt out at any time.
If you are not a customer of ours but have provided us with consent to use your details for marketing purposes, then we may also contact you about our events, goods and services.
In each of the situations above, you have the right to withdraw your consent at any time and can object to processing of this nature. Where you consent to us sending you marketing information, we will treat this as lasting for 24 months unless we tell you otherwise at the time.
How long we keep your information for
When your data is no longer required for the purposes listed above, we will delete it within the periods set out below:
- Marketing consents will be refreshed (and subsequently deleted if necessary) after 24 months;
- Marketing emails and other communications where possible will typically be deleted after 24 months;
- Unsuccessful job applications will typically be deleted after 6 months; and
- Other information (e.g. relating to your purchase). We may keep your personal information for up to 6 years, to enable us to retain the information we may require for legal and regulatory purposes.
Disclosure of your information
We will only share your personal information with third party service providers if it is necessary or reasonably required for any of the purposes listed above/ below.
We will only disclose your information to:
- business partners, suppliers and sub-contractors for the performance of any contract we enter into with you;
- third party suppliers and service providers for the purposes listed under 'Uses made of the information' above;
- third party suppliers and service providers to the extent they assist TIPCC with its legal / regulatory obligations e.g. providers of services in respect of anti-money laundering, fraud, verification etc.;
- analytics and search engine providers that assist us in the improvement and optimisation of our site; and
- your employer, educational institution (e.g. school, college or university), email or internet provider, parents (if you are under the age of 18) or law enforcement agencies, or other appropriate third parties, where we consider your behaviour to be unlawful, offensive, inappropriate or objectionable at an event, or on our site.
We may also disclose your personal information to third parties:
- if we are under a duty to disclose or share your personal data in order to comply with any legal obligation;
- in the event that we consider selling or buying any business or assets or merge or enter into a joint venture with another business entity in which case we will disclose your personal data to any prospective sellers or buyers of such business or assets;
- in the event of an insolvency situation;
- to protect our rights, our property, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Where we store your personal data
Where you have chosen a password to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Data protection laws give you the right to access information held about you. Your right of access can be exercised for a nominal fee of £10. We will respond to your request with 40 days of receipt.
Our site may, from time to time, contain links to and from the websites of our partners, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
If you have concerns regarding our processing of your personal data or are not satisfied with our handling of any complaint or request by you in relation to your personal data, you also have the right to make a complaint to the Information Commissioner's Office.
This Policy was last reviewed and updated: April 2018
Updating your information
In the event that there is a change to your personal information, for example your contact details, please let us know of this by contacting us (details provided above) so that we can keep your information up to date and accurate.