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The Innocent Pack Blog

Double celebration for The Innocent Pet!

Posted by Charlotte Wright on

We are over the moon to announce that we have won the Best New Dog Food award at the national industry trade show, PATS with our first complete food product - Air-dried British Lamb Casserole only months after launching!  On the same night we also received a Highly Commended for The PetQuip Award’s “Pet Product of the Year” with our Birthday Cake Mix. We are thrilled that our new products have been recognised by the industry for our unique and innovative qualities. Our air-dried dog food offers many of the benefits of raw feeding but with the convenience of a...

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The Great British Bark Off - Easy Dog Cake Recipes

Posted by Charlotte Wright on

It's that time again... The Great British Bake Off is back! This time, why not include your hound in the occasion and make their very bakes, with our own easy dog cake recipes!

We have three delicious homemade dog friendly cake recipes that can be made with simple ingredients. All of our recipes are tasty enough for you and your hound to share, but which will your dog choose?

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Our quality promise to you

Posted by Charlotte Wright on

Here at The Innocent Pet, we are delighted to announce that we have achieved SALSA accreditation for the third year running!

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Tips for Successful Dog Training- featuring Good Dog Training School

Posted by Charlotte Wright on

Laura Mars of Good Dog Training & Pup School spoke to us about the importance of reward based training, and how to tailor training for your hound's needs. Read Laura's tips below for how to continue to succeed in training your pets!  Set your dog up for success Firstly, finding out exactly what motivates your dog is the key to successful training. Playing games, giving praise, rewarding good choices and developing a strong relationship are key components. Because food is a primary reinforcer it is a powerful tool to help us to achieve this.  Our dog’s daily food allowance can...

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The Innocent Pet opens its factory doors with a "virtual reality" video tour

Posted by Charlotte Wright on

You may have recently noticed that we have launched a novel 360-degree immersive video tour of our Yorkshire factory.

The video, presented by our lovely company founder Chloe Heaton, offers an in-depth tour of our purpose-built factory at Thorp Arch, Wetherby, to explain the production process behind our luxury treats for pets.

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